Strong brands enjoy more efficient business models than do weak brands.
I help businesses grow.
I work with business owners, ambitious entrepreneurs and sharp financial managers who all want the same thing - profitable growth for a brand they are proud of.
My mission is to help people who are smarter than me become smarter than they were.
PROFITABLE GROWTH
The insights developed working with S&P 500 companies can be applied to privately held businesses. S&P 500 companies need to put “marketing” into a corporate silo, private companies can make marketing a core part of the culture.
Inspired employees who feel connected to the brand help to make profitable growth a self-fulfilling prophecy.
I am an advisor to company leaders. I’m empathetic, creative, and flexible. I listen carefully and respond with a clear point of view. Once I learn your business, I’ll bring you game-changing big ideas that align with the business strategy.
I use a proprietary discipline that focuses company resources on the right priorities. My process is called M.O.S.T. - Mission, Objectives, Strategies, Tactics. While the process begins with the company’s senior stakeholders, I remain hands-on as we bring every employee into the fold.
My best partnerships usually start with leaders of companies where the business is reasonably healthy but nobody is content. If your business is admired for its success but you wake up at night worried about threats and anxious for the next level of growth, we should talk.
M.O.S.T.
Mission > Objectives > Strategies > Tactics
MOST helps businesses of any size to organize and focus resources around a plan to drive profitable growth. We seek scalable and repeatable tactics that improve over time and we need protection from the turmoil of rapid change.
The largest brands in the world bring in McKinsey or Bain or Deloitte for this kind of help. I’ve been there and done that.
MOST is a management-friendly process that helps independent businesses institutionalize growth. I get deeply embedded with the team and we make the MOST of your company’s potential together.
Let’s have a great conversation about your business today. You can think about retaining me later.
“Brands Have Two Jobs” is a white paper that helps clear up the confusion about marketing investments in the digital era.
Most brands seek the same thing – profitable growth. In order to grow profitably, the brand has two marketing jobs. One job is to grow and protect a franchise of customers who appreciate the brand’s value. The second job is to optimize the efficiency and scale of the transactional tactics.
Brand Preference + ROI Optimization = Profitable Growth
The formula seems straightforward but it clear, intentional focus is required to get it right. Building and protecting brand preference makes all of the ROI tactics perform better but quantifying the value of a strong brand does not lend itself to easy metrics. Applying direct response ROI metrics to investments in brand preference is a digital era initiative that causes confusion.
…let’s start a conversation and I will gladly send you this white paper.