Cannabis Brand Development is McLaughlin Strategy’s industry specific consulting service. The birth of the legal cannabis industry in the USA could not be more complicated. Complexity is not slowing anybody down because the potential for new products that meet enormous levels of pent-up consumer demand is obvious. There is an entrepreneurial gold rush mentality right now which is very exciting. The stampede is thrilling but when the dust settles, who will have been trampled and who will the big winners be? Nobody knows but one thing is certain, the winning enterprises will be the ones who build strong brands as the foundation for their well run operations.

Cannabis Brand Development is McLaughlin Strategy’s industry specific consulting service.

The birth of the legal cannabis industry in the USA could not be more complicated. Complexity is not slowing anybody down because the potential for new products that meet enormous levels of pent-up consumer demand is obvious. There is an entrepreneurial gold rush mentality right now which is very exciting. The stampede is thrilling but when the dust settles, who will have been trampled and who will the big winners be? Nobody knows but one thing is certain, the winning enterprises will be the ones who build strong brands as the foundation for their well run operations.